Oceanview rooms after replacing the pinched stucco balconies with beautiful clear glass. This upgrade will boost the value of the rooms. RICHARD THOMAS REEP ARCHITECT.
Last week, I attended a summit on the current and future trends in hospitality. While luxury travel continues unchecked by such petty concerns as inflation, at the midscale and below it's a deeper concern. Consumer pushback at the McDonald's level has affected economy and select service hotels. In fact, occupancy's fallen off the porch. How does a h otel owner get people back?
Hotel developers contemplating new supply or rebranding now face a a more competitive market than ever. Savvy owners know this is the time to renovate, change brands, or invest in hotels, while occupancy is down and the onsite population can be shifted around to make room for construction.
This summit was dominated by big brands. All of these brands use their prototype designs which move slowly and make few changes in order to meet broad goals of distribution and conformity.
However, the recent luxury push to combine wellness with a highly specific sense of place has been noticed by owners and operators with upscale, mid-tier, and even economy tier properties.
Oceanview rooms, with strange butterfly "pinch" walls lmiting the view out. Photo Richard Reep.
Here, writer Manfred Abraham notes the twin drivers of sustainability and design which will help owners differentiate their properties in the marketplace.
We are assisting economy hotel owners with design work right now that fit these two trends.
At the Best Western Oceanfront Jacksonville Beach, tiny little room balconies (they actually pinch down the view) are getting opened up, and the magnificent Atlantic Ocean will be seen from inside the rooms. This Owner knows how to take advantage of his highly specific location - Jacksonville Beach.
Call us for an appointment to see your hotel and how you can position yourself for success in 2025!
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