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Writer's pictureRichard Reep Jr

FUTURAMA Fall 2024: Skift's global forum

What does the future hold for travel?


Skift's insanely expensive conference keys in on a few things.




In New York, already such an expensive place to travel to that it has its own category in most corporate expense reports, Skift gives travel industry CEO's a mouthpiece to talk about travel trends.


Oblique to this are architectural trends, but these have closely led hospitality and leisure movements. I proposed, back in the 1990s, that a hotel should be as simple as possible with weld tabs that would allow trim and molding to be added or subtracted; projection-mapping facades at night. Now they're everywhere.


What to keep an eye on at this conference, besides the players (Marriott, Wyndham, MGM), are the destinations. Vegas is well represented; Orlando not so much. What's up with that?


I follow Skift mainly because my clients are there. I like to seek out architectural inspiration from non-architectural resources and this is kind of design-adjacent. Data-driven design, if you will. I'm acquiring data with these recons into the travel industry and watching a group who is getting paid to watch trends.


Would I go? Seriously, Clampett, double the price of NYU? More than ALIS? Seems rather pricey for the exposure.


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